Compare and contrast with the Sony ad posted yesterday.

On the one hand, Sony needs to be a little more descriptive, since it's selling a new console with a new technology that a lot of people might not ever have heard of. Microsoft, on the other hand, gets to sell games, since gamers already know what the 360 is all about.

But man, this Gears of War ad is leagues better than the PS3 video. It's haunting, exciting and mysterious. I hope this music makes it into the actual game.