One of my news room colleagues sent this to me:

According to comScore Media Metrix, the second quarter results of Game Metrix, a quarterly syndicated study found that video games have much broader appeal than teenage boys. On average, gamers are 41 years of age with an average annual income of $55,000. Further, females account for 52 percent of the gaming audience. The average gamer has been online for nine years and 84 percent have broadband access at home.